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The Nitty Gritty\n\n* How Kristen Runvik is scheduling her life, job, and business to make sure she\u2019s spending her time the way she wants to\n* How she divides her time to find \xa0balance between her side hustle with her day job\n* What she does to get the most out of Instagram marketing without letting it consume her\n* How Kristen takes what she has learned at in-person events online\n\nMore than 44 million Americans have a side hustle to earn extra money for living expenses, savings, and investments. But having a side hustle doesn\u2019t necessarily mean you have a plan for quitting your job and going full-time with your business.\nIn this week\u2019s episode of What Works, Lagom Body Co founder Kristen Runvik shares with us how she divides her time between life, job, and business, how she finds new customers without spending all of her time marketing, why she has a love/hate relationship with Instagram, and more.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nMarketing your business without marketing your life away\n\u201cI have this notion of being anti-hustle. I don\u2019t want to be working 50 to 60 hours a week. I want to be really intentional about the way I am approaching my business and my work.\u201d \u2014 Kristen Runvik\nKristen Runvik is a holistic clinical herbalist and the founder of Lagom Body Co. And\u2026 she\u2019s also our Member Experience Specialist at CoCommercial. She teaches workshops on holistic seasonal health and creates nature-based skincare products that nourish the skin and spirit.\nShe does all this while going to herbalism school.\nSome people might think that this is insane.\nBut Kristen approaches things differently. She intentionally creates space for the grounding self-care that makes working full time and growing business on the side possible. She does all this by avoiding the bad habits that are prevalent in the content marketing world and maintaining healthy boundaries.\nWhether she is working from home, from the coffee shop, or the top of a mountain, she is balancing strategic thinking with the creative process. She sets up operations aspects so that she can keep the product in front of the right people, in a way that is consistent, comfortable, and meaningful. In this way, Kristen can maintain her passion for helping women optimize their health and live their purpose.\nUsing Instagram to drive sales\n\u201cI have a love/hate relationship with Instagram but I realized when people don\u2019t see my content and they don\u2019t see my stories they\u2019re not clicking over to my profile and then over to my website.\u201d \u2014 Kristen Runvik\nKristen, like many of us, hates feeling like she has to be on social media 24/7.\nShe experimented with going off of social media to see what would happen. \xa0When retail sales completely dropped off, she realized how much Instagram was sending customers back \xa0to her website. Kristen came back to Instagram in a healthier way, with more intention behind her process.\nInstagram is now where some of her most engaged customers are coming from.\nTranslating in-person event success to online events\n\u201cAn interesting thing about in person events is that you never know what\u2019s going to happen. Sometimes events are really busy and you make no money and sometimes they\u2019re dead and you still make money. You just never really know is going to happen.\u201d \u2014 Kristen Runvik\nKristen does a couple of different types of in-person events. She sets up a table and gets face to face with a potential customer at vending events. She also \xa0gets direct engagement with a target audience at curated events that that often include an educational element. While she has love for both, for her,