Introduction to marketing: marketing concepts, importance of understanding your customer, target markets and demographics, and emotional connections. NOTES: Commercial #1: John Lewis & Partners Christmas Ad 2018 featuring Elton John:\xa0https://youtu.be/mNbSgMEZ_Tw;\xa0Commercial #2: Apple - Someday at Christmas - Stevie Wonder & Andra Day:\xa0https://youtu.be/qUoLOUQRBVo;\xa0Commercial #3: Dear Apple:\xa0https://youtu.be/N-x8Ik9G5Dg.