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Thomas an independent consultant, work with apps and almost only with non-gaming apps specialized in the subscription business models.\xa0 During the interview, we\xa0 asked him:

• Where do you see the most issues with startup's data? \u2728
• How to spot data issues?\u2728
• What data stack can be used by companies?\u2728
• Which KPIs should not be used any longer?\u2728
• The future of the industry going forward\u2728

Thomas is sending around a great mailing list to anyone doing marketing in the app industry and you can find it here: https://madv.substack.com/

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