#244 Robert Cialdini - Mastering the Seven Principles of Influence and Persuasion
Today\u2019s guest is Dr. Robert Cialdini, who\u2019s foundational book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide and one Sean has said is one of the most important books he\u2019s ever read! Dr. Cialdini is out with a new, fully updated edition, Influence \u2013 Revised and Expanded: The Psychology of Persuasion\xa0 \xa0 Dr. Cialdini is also the author of\xa0Pre-Suasion\xa0and the seminal expert in the fields of influence and persuasion.\xa0 In Influence, He breaks down the 7 universal principles of influence, so if you want to be the first to learn what those are keep listening! \xa0 Show Notes \xa0 Watch on YouTube
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