#162 From Shark Tank Failure to Making Kitu Super Coffee a $100 Million Dollar Brand with the DeCicco Brothers!
In just three years, the DeCicco brothers have taken Kitu Super Coffee from a college dorm room to being the #1 selling bottled coffee in the U.S. and a business worth over $100 million! As a freshman basketball player at Philadelphia University, Jordan couldn't find what he needed in terms of bottled coffee to take on the go, "Everything was loaded with sugar and artificial ingredients. I decided I could probably just make something better myself.". A lot of trial and error later, along with concocting protein/coffee mixes in his dorm room, Jordan linked up with his brothers to start KITU. Jordan ended up dropping out of school, "We said, 'This is all or nothing. Let's put ourselves against the wall here and see what we have.". When you make a decision like this, you have no choice but to make things work!
Learn about their experience going on Shark Tank and not landing a deal, what it's like working with family, being named Forbes 30 Under 30, how they continue to push their fitness to the next level and so much more! After discussing their origin story and what it takes to build a successful brand the brothers answer listener questions! Buckle your seatbelts for this fast paced jam packed episode!
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