Broadcasts.com - "#120 Jonah Berger- The Hidden Forces that Shape Behavior" (What Got You There with Sean DeLaney)

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#120 Jonah Berger- The Hidden Forces that Shape Behavior

Published: March 20, 2019, 4:01 a.m.

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of\xa0Contagious: Why Things Catch On\xa0and\xa0Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He\u2019s taught Wharton\u2019s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

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