Transforming Businesses to the Next Level with Peter Taunton

Published: Dec. 8, 2020, 4 p.m.

Peter Taunton is a pioneer in the fitness industry. His expertise includes building a franchise system, international franchising, bootstrapping a start-up, expansion, and roll-out strategies, both domestic and international. In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises in 2,500 locations in 26 countries. In recent years, he has acquired and founded several brands to round out the consumer-fitness experience. His companies have also been featured for six years running in such prestigious industry lists as Entrepreneur 500, Inc 5000, Top Global, and Franchise 500.