Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight

Published: June 7, 2021, 10 a.m.

In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.