The Google April 2024 Rotten to the Core Edition #8
This episode also covers a lot of the week\u2019s general news including the coming of ChatGPT5, Meta\u2019s near universal introduction of AI to Facebook and Instagram, TikTok\u2019s upcoming turmoil, how plans to kill the cookie have again gone stale, that Webcology was, this week, named among the top SEO podcasts to listen to in 2024 by Search Engine Journal. Thanks to SEJ and to everyone for listening and contributing to our shared industry in whatever ways you do.\xa0We cover a lot of other Googley things but nothing compares to the Google April 2024 Rotten to the Core Scandal.\xa0\xa0It\u2019s been a long week since yesterday\u2019s news. Mark it in your calendars and diaries, April 24, 2024 was the day Google\u2019s greatest myth was finally busted. Recorded live the day after the world learned conclusively how Google manipulated and degraded results to produce a higher query frequency in order to bump its bottom line, this episode deals primarily with what could be Google\u2019s worst week ever. Google broke the Ghostbuster Protocol and merged the paid and organic streams of interest and in a long, detailed, and absolutely damning 4200 word essay released yesterday, former Google insider Edward Zitron fills in the five-Ws; who, what, where, when, and why. The piece traces the devolution of Google search back to an emergency all hands meeting in 2019 and places blame at the feet of the man who previously led Yahoo Search to oblivion\u2019s great beyond. A stunning and scandalous story is quickly emerging and this marks the first open chapter.
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