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It\u2019s about six months even in the ongoing COVID crisis and we\u2019re starting to see numbers crawl upwards in central and western Canada again. Transmission appears out of control in the United States though some states appear to have a handle on it.


It was a busy week in search with a lot of items to cover.


Google has shown such volatility various forecasting tools are constantly suggesting a Google Update is underway. Jim and Dave talk about the idea this is just the way Google is supposed to operate after a major update takes place. Jim is of the opinion Google is sorting things out as its engineers make a larger number of tweeks to the algorithms than they normally do as affects of the previous core-updates are understood. https://www.seroundtable.com/google-search-ranking-volatility-continues-30128.html


A few housekeeping news items

Affiliate links are mostly treated as nofollows https://www.seroundtable.com/google-affiliate-links-nofollow-links-30124.html

Manual penalties have long term consequences. Don\u2019t expect to clean your way back into Google\u2019s good graces quickly if your history says you\u2019re likely to mess about again. https://www.searchenginejournal.com/google-dont-expect-same-rankings-after-manual-action-recovery/380948/

Webmasters should view Core Vitals as reported in Google Search Console as low hanging fruit in their bids to build better and more useful websites. https://www.seroundtable.com/google-speed-is-complex-to-measure-30123.html

The Crawl Anomaly report in Google Search Console\u2019s Page Performance metrics will be replaced by something that might actually be useful for webmasters. https://www.seroundtable.com/google-remove-crawl-anomaly-data-30117.html


Winston Burton has written what Dave refers to as \u201cthe best primer on machine learning\u201d at Search Engine Journal. It\u2019s on the SEO Required Reading list. https://www.searchenginejournal.com/machine-learning-seo/208415/


Lastly, Adam Reimer has written a document on how to deal with temperamental SEOs on your staff. We love Adam but we also love being that temperamental SEO. It\u2019s a good piece but... side-eye or something. https://www.searchenginejournal.com/work-with-seo-guru/373894/\n\nSupport this podcast at \u2014 https://redcircle.com/webcology/donations\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy