Search Ad Click Growth Falls; Ad Spend Rises
Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo as\xa0Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3. David Szetela, host of PPC Rockstars weighs in.\xa0
Plus,\xa0There\u2019s a difference between indexing and ranking,\xa0Google gets all Amped UP over words, and\xa0Ranking in Google by aligning around search content\n\nSupport this podcast at \u2014 https://redcircle.com/webcology/donations\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy