Say Goodbye To Average Position In Google Ads And The Track for Content Creators
Google said in February that average position would be phasing out earlier this year. Now, we have about 6 weeks to fully absorb the repercussions of the change and implement updates to any reporting, rules or scripts that use average position. In lieu of average position, Google says advertisers should transition to using the position metrics \u2014 search top impression rate and search absolute top impression rate \u2014 introduced last year. These indicate the percentage of impressions and impression share your ads received in the absolute top (the first ad at the very top of the page) and top of page (above the organic results) ad slots. It\u2019s been proven that consumers are more likely to engage with your brand if you\u2019re offering them excellent content. But every day, writers are overwhelming the web with more and more content; the \u201crules\u201d of digital marketing are constantly changing\u2026as are the qualities that define what an \u201cexcellent\u201d piece of content looks like.\xa0\n\nSupport this podcast at \u2014 https://redcircle.com/webcology/donations\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy