Gaining Demographic Data In Relation to Facebook and Email Lists

Published: June 23, 2016, 7 a.m.

Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim\xa0.\xa0

In his Conversion Conference 2016 presentation,\xa0 \u201c4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x\u201d.\xa0He begins with the note: small changes usually result in small changes.\xa0 Sometimes you need to make bold decisions to get significant results.\xa0He further notes that it\u2019s important to know what a conversion is.\xa0 A lead that doesn\u2019t convert actually costs money so if a change drives unqualified leads it\u2019s not a good change.\n\nSupport this podcast at \u2014 https://redcircle.com/webcology/donations\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy