Apple Search Engine? Siri Gets Smarter?
Reports say Apple is likely to announce a new user-centric web search. However, for the search engine to become functional, Apple wants to wait till January 2023 to do so.
Apple published a list of things that might affect rankings back in 2020
\u2022\tAggregated user engagement with search results
\u2022\tRelevancy and matching of search terms to webpage topics and content
\u2022\tNumber and quality of links from other pages on the web
\u2022\tUser location based signals (approximate data)
\u2022\tWebpage design characteristics
https://www.seroundtable.com/apple-search-ranking-factors-29821.html
John Giannandrea \u2013 was head of search at Google, left for Apple in March 2018 to lead Apple machine learning and AI division. https://www.seroundtable.com/john-giannandrea-from-google-heads-to-apple-25517.html
Core Updates use data from before the update starts. They might update data between Core Update events. https://www.seroundtable.com/google-core-update-data-refresh-33509.html
This Core Update... https://www.seroundtable.com/google-may-2022-broad-core-update-seo-impact-33512.html
New Google author markup for article structured data
https://www.seroundtable.com/google-author-markup-best-practices-33530.html
"To help Google best understand and represent the author of the content, we recommend following these best practices when specifying authors in markup."
\u2022\tInclude all authors in the markup
\u2022\tSpecify multiple authors when applicable
\u2022\tUse the additional fields that is available to you
\u2022\tOnly specify the author\u2019s name in the author.name property
\u2022\tUse the appropriate author type
Wix Structured Data guide
https://www.searchenginejournal.com/wix-structured-data/451282/
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