You don't know your market yet -- Lisann Kohnke // Searchmetrics
Today, Ben sits down with the Head of Market Insights at Searchmetrics, Lisann Kohnke, to chat about leveraging SEO data to better understand your target market. The truth is that a lot of marketers don\u2019t know exactly who is searching for what. Identifying your target market all boils down to your category and choosing the correct keywords. Ben and Lisann discuss how marketers can effectively pinpoint their audience. Show Notes
Connect With:
- Lisann Kohnke: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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