Content Portfolio Evaluation and Development Strategies - Robert Rose // Content Marketing Institute
Episode Overview: Content collateral are like bricks \u2013 a single brick doesn\u2019t hold much value but assembling thousands together provide a foundation and create a superstructure that can take your content marketing efforts to new heights. Join Ben as he concludes his interview with Robert Rose, chief strategy advisor at the Content Marketing Institute, as they discuss how to develop and grow a powerful content portfolio and how to evaluate a single piece of content\u2019s worth in relation to your greater content collection. Show Notes
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