Todd Bigelow\u2019s career hasn\u2019t gone exactly as planned. That is to say that no plan from the past few decades could have anticipated the sea of change in the photo industry \u2013 from the rapid shift to digital photography to the decimation of staff positions and the rise of the freelance economy. All this has led him to do what any savvy business owner does \u2013 pivot with the shifting winds, make informed business decisions, and diversify his income stream. In the process of doing so, he\u2019s become a well-respected business educator, who recently published a book: The Freelance Photographer\u2019s Guide to Success: Business Essentials.
So much of what Todd has been preaching about in the past decade has resonated with me. And after reading his book, I reached out to him to get the lowdown.