Ser. 2, Episode 5: Is there a tiger in your trunk?
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Trunk shows are another avenue that adds profits from the optical department to the eyecare practice. A well-coordinated and executed event is also fun. This podcast lays out ways to create and orchestrate a profitable event for everyone involved. The value it adds to your patients in the form of purchasing frames they love, plus the free gifts, adds profits to your Ophthalmic practice.
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