Collaborations can be code for "I want free work" or "I don't know what I'm doing, you do it." But when it comes down to it, working with someone else on a project can be a perfectly, scum-free way to create solid content and reach a bigger audience. In this episode John McLucas and I get into why adding collaborations to your band's growth strategy is a great way to grow your fan base. He's a Cali based producer and mixing engineer with a true passion to help musicians grow.