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Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specialises in product placement in TV shows, movies and of course in influencer videos.
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\nIn this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works.
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\nHow is product placement sold and measured? How do you go about getting your product in a TV show?\xa0 And what makes good product placement vs a bad one?
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\nLinks:
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\nBEN's Website
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\nReferenced at the Beginning:
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\nVideoWeek@DMEXCO
\nTV Rise
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