Not all live action marketing videos are equal. Just because anyone can shoot a video does not make them expert cameramen or video creators. Quality counts and it often costs a lot of money. Some videos are super sophisticated and expensive to produce while others are literally made using a smart phone app and camera. \n\nWhat all good videos have in common though is a good script, planning and execution.\n\nOn this episode we explain the cost factors of producing a quality live action marketing