Video Marketing Short #23 - It Pays to Make a Quality Screencast Video
A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. \nOn this Video Marketing Shorts episode we talk about how critical it is to a products success that the quality of the screencast tutorial video be as good, if not better, than other marketing assets. \nThe screencast tutorial videos should be considered part of the product and not just a last minute add-on.