The Attention Metric Measures Video Viewership Engagement
Video marketing in faced with a big challenge. People are being distracted more and more by the devices they use to view videos. They no longer have the same attention span. \nOn average when people are distracted by the device they use to view videos \u2013 their ad recall decreases by 43%.\nThis has led to a rise in a new metric \u2013 The Attention Metric \u2013 that attempts to measures more accurately the effectiveness of marketing video.