Creating a Personalized Video is somewhat different than producing a regular live-action or animated marketing or even a typical explainer video. There are not only specific production techniques but also different marketing considerations to take into account.\n\nOn this podcast, hosts Joel Goobich and Brendan Carty continue their conversation with the Jeff Gadway, Director of Product Marketing at Vidyard, and get 'granular' about the do's and don'ts involved in creating an effective personalized video marketing campaign.