A Shorter Video is Better
When it comes to videos, shorter is generally better. The optimum length is between 30 - 90 seconds. This episode of Video Marketing 2.0 explains why.\n\nA shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered.