#69 Branding is Extremely Important - Erik & Rebecca Casarez, ProAdvisor CPA

Published: July 23, 2020, 1:01 a.m.

An Army Special Forces veteran, Erik Casarez was exposed to survival exercises in college. That's where he met his future wife Rebecca, and the teacher was a Green Beret. He was drawn to supporting the fight against terrorism physically and not just with words. Always trying to be better, Erik preferred Special Forces to being an infantryman. Deployed in Afghanistan and Iraq, Erik needed to transition into private life. Since the family had followed Erik's moves for 10 years in the military, Erik told his wife after discharge that it was her turn to follow her dreams. The mentality not to quit was drilled into him in the military and that philosophy has been fundamental in the success of their CPA firm. Their first move was to work with a marketing firm to make sure their brand reflected the character of their company and they've done that.\n\nVeteran Founder Podcast with your host Josh Carter \n\nWe record the Felony Inc Podcast inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.\n\nAudio engineer, mixer and podcast editor is Allon Beausoleil\n\nShow logo was designed by Carolyn Main\n\nWebsite was designed by Cameron Grimes\n\nProduction assistant is Chelsea Lancaster\n\nTheme music: Artist: Tipsy Track: Kadonka Album: Buzzz Courtesy of Ipecac Records\n\n10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes\n\nListen to the Veteran Founder Podcast live on-air every Friday at 1:00pm pacific time on Startup Radio Network at startupradionetwork.com