Brands like Pepsi, Amazon and M&M\u2019s all have something substantial in common when it comes to their Super Bowl advertising \u2013 Celebrities. But if you eliminate the celebrity angle, do these campaigns still work? We discuss this and our digital picks like ESPN's new streaming service, how The New York Times' is using AR and why two former Facebook & Google employees are now turning against them in episode 31 of Version Control. Listen now.