The Product Placement Purview | Version Control #42
Product placement is certainly nothing new\u2013everyone has seen a product conspicuously pop up in a show or movie that they\u2019ve been watching. The efficacy of the product placement is debatable. Also up for debate is efficacy in deployment\u2013is it better to be overt in your presentation? Or would the audience accept a subtle product placement more readily? \n\nThe new media landscape that we constantly navigate has seen shifting attitudes toward product placement. In episode 42 of Version Control, we dig into some of the questions surrounding when\u2013and how\u2013to use product placement in 2019 and beyond.