Choose Your Own Adventure | Version Control #35
Do you prefer to be passively entertained by a storyline someone else created? Or do you like to get involved, control the plot, and experience the perspective of a character? While movies and video games are very different, the line between the two is increasingly becoming blurred. \n\nIn our latest Version Control podcast, we discuss the popularity of interactive entertainment. From virtual reality, to Netflix\u2019s upcoming choose-your-own-adventure Black Mirror episode, to ways that brands involve consumers in their marketing. \n\nThe Internet gives us tons of choice, so now, everything is a choose your own adventure! But why? And how can brands keep up? Tune in to find out!\n\nAnd of course, we\u2019ve still got some great Respect The Hustle examples and Digital Picks. We share how YouTube is constantly adapting for audiences, chat underwater robots, and discuss how today\u2019s Bachelorettes are using their fame to build their own brand.\n\nIt\u2019s Version Control episode 35, and we\u2019re now on Spotify! Have a listen.