Why Liquid Death Didnt Water Down Its Marketing Strategy

Published: Nov. 8, 2022, 8 a.m.

How can companies capture customer attention and spark interest in their brand? Hamid Saify, SVP of Digital Retail at Liquid Death Mountain Water, discusses the brand\u2019s \u201ctongue-in-cheek\u201d approach and its \u201cconnection-first\u201d marketing strategy. Tune in to learn about the company\u2019s success stories and how to drive loyalty through merchandise.