Website Optimization and the Importance of A/B Testing and Qualitative and Quantitative Data

Published: Aug. 31, 2021, 7 a.m.

Raphael Paulin-Daigle, founder and CEO of SplitBase, discusses the biggest mistakes brands make when creating landing pages and what they should do differently to optimize their websites.\n\nUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.