The Sole Way: How Sole Bicycles Battled Back From The Brink and Used Unique Partnerships to Build a Booming Business

Published: Jan. 26, 2021, 8 a.m.

James Standley, the CEO of Sol\xe9 Bicycles, discusses battling through manufacturing and partnership hardships, and the unique opportunities to market with UGC and differentiated content.\n\nUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce