The Asian Snack Brand That is Making Waves in the U.S.

Published: Dec. 1, 2022, 8 a.m.

How do you make a popular Asian product thrive in the U.S. market? Irvin Gunawan, Founder and CEO of Irvins, shares his experience building a snack food brand out of their restaurant in Singapore and later bringing these products to the U.S, introducing Americans to a new snacking sensation. Tune in to hear about the company\u2019s backstory and what Irvin learned from this unique expansion.