Mint Mobiles Approach to Funny Ad Campaigns with Ryan Reynolds, Consumer Psychology, and Customer Acquisition
Sure, Mint Mobile benefits from having the star power of part-owner Ryan Reynolds in its back pocket, but Kenny Smithnanic, AVP, e-Commerce at Mint Mobile, explains how the brand\u2019s success goes far beyond Ryan\u2019s charm. Tune in to find out how Mint Mobile is achieving exponential growth, and what role consumer psychology plays in Kenny\u2019s methods and strategies.