Sean Frank has big plans for Ridge.com. As the CEO, he\u2019s thinking long-term. But being a brand that survives and thrives for the long haul is getting harder every year. Sean explains what strategies he\u2019s using to future-proof Ridge, and what he\u2019s preparing for in the future. \n\nUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.