Eric Neher, CMO at Canopy, Justin Seidenfeld, CEO at Doris Dev and Co-Founder of Canopy, and Lucas Lappe, Head of Product and Co-Founder at Doris Dev, discuss building a brand, speaking to a broad versus narrow audience, and more.\n\nUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce.