Why wearables should be about what you are solving not what you are measuring - with Backtrack co-founder Alex Danco
\n\nThis is a very interesting episode about the state of the wearable world we are entering in. The product that Alex Danco is building is called Backtrack and it is meant to help you understand progress as you recover from back pain. You affix it to your back, connect (via bluetooth) to their smartphone app and catalog your recovery. This is cool in itself but, as you'll see through this entire episode, the underlying conversation is really about the progression of what a "wearable" is.
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\n\n\nToday's popular wearables - including the coming Apple Watch - are generalists. Put it on, gather data like steps taken, stairs climbed, hours slept, standard stuff. The PROBLEM with this is that for most of us this data is not very important UNLESS we are having health issues or we are training for things that elite athletes train for. The rest of us just want to make sure we are doing everything we can do to live a healthy life and, perhaps, recover faster from an injury.
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\n\n\nThis is where the wearable world and precise, temporary technology meet to help and Alex's company is right in the middle of it. We've all suffered from back pain before and it is a frustrating injury because it seems as though nothing helps and it takes too long to heal. Here's Backtrack to help visualize the healing progress and help us understand what is going on - all from a wearable.
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\n\n\nIs this the start of the temporary, targeted wearable? Watch and then answer that question.
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\n\n\nFull show notes can be found here.