Why now is the time to build a virtual reality company - with irisVR co-founders Shane Scranton and Nate Beatty

Published: Oct. 24, 2014, 1:44 p.m.

\n\nWe\u2019ve heard so much about virtual reality lately - brought on by the massive exit that Oculus had at the hands of Facebook. All signs point to an industry on the verge of something but we aren\u2019t quite sure what that something will be or even look like. It could be a massive gaming platform, it could be an adjunct to entertainment (think movies and concerts), it could even be the future of education but we aren\u2019t at all sure yet. It could be all or none of those.

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\n\nTo help clear this up are IRISVR co-founders Shane Scranton and Nate Beatty.

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\n\nTheir company focuses on helping architects get their plans - their visions - into a virtual reality environment. A niche business now but one that is ripe as we speak and could lead to much more down the road.

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\n\nThis episode looks at their business today and quickly dives into the world of possibilities that augmented reality could be in the future. Is VR going to be the next great platform as some say? It may be too soon to tell but with guys like this leading the charge my hunch says real life is about to get augmented and blurred.

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\n\nFull show notes can be found here.