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\n\nLocation. 

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\n\nThe core to much of the emerging mobile advertising fortunes, location is not as easy as it seems. There are so many factors that effect the "place" in location and it gets more complicated as we unearth its potential and start using it for business.

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\n\nAs we've tried to capture in other episodes, getting location right is of paramount importance and one of the most difficult and rewarding things for the craft of marketing since marketing was invented. There are different pieces to location marketing and we take a look at a few in this episode.

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\n\nCree Lawson is back for an update about his company Arrivalist. This time he is here to talk about the emergence of this industry, the single biggest challenge his company has identified and overcome (the ultimate centroid), the customer results and how Forbes gave him the credibility he needed to close his second (and third, and fourth and...) client.

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\n\nAlways informative and focused on takeaways, Cree brings an incredible knowledge about the most important axis of marketing today.

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\n\nFull show notes can be found here: http://untether.tv/2014/ep-526-fear-ultimate-centroid-arrivalist-founder-cree-lawson/