EP #524: How beacons ended up on Regent Street - with Autograph founder Henry Lawson
\n\nHenry Lawson's company rolled out 170 beacons across 130 retailers in the oldest and most known shopping street on earth - Regent Street in London. Not only did they manage to convince the Queen that this was a good idea (well, her company The Crown Estate), they also had to manage the largest and most prestigious retailers on the planet as well.
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\n\n\nThis is that story.
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\n\n\nHow did Autograph land the Queen of England as a client? What were some of the challenges? How did they find their first client? How can they ask 40 questions and know so much about us? Where do beacons fit in our retail future? So much to talk about and we do in this episode.
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\n\n\nFull show notes can be found here: http://untether.tv/2014/ep-524-beacons-ended-regent-street-autograph-founder-henry-lawson/