EP #519: What happens when you can talk back to the radio - with XAPPmedia founder Pat Higbie
\n\nRadio has always been one of the things that has been consistently ripe for mobile disruption on two fronts. The first is broadcast which is being handled by the likes of RDIO, Spotify, Pandora, Songza, iTunes Radio and now Amazon among many many others. All-told there are roughly 140 million Internet radio listeners that share their time across the new broadcasters. Not a huge global industry, but enough to warrant a rethink of the business and engagement models - which is the second piece ripe for a rethink.
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\n\n\nThis is where XAPPmedia comes in. The company focuses on creating action within the ads broadcast over Internet radio. An ad that is enabled by XAPP prompts the listener to engage - by voice - for more information about the product being featured. What's really cool about this is that it can actually bring the listener into a commerce-enabled world over the air.
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\n\n\nPat Higbie is the founder and CEO of the company and joins us to talk about the state of radio and Internet radio today, where the revenue does and will come from going forward, how long the idea of paying for radio will be sustainable and some key things that are needed in order to make this industry thrive. We also discuss the impact of Internet radio and mobile on the way advertising is done and paid for as well as a glimpse into the short future to see what is in store for this industry. Pay particular attention to what Pat has to say about the impact that what this industry will do to traditional search.
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\n\n\nFull show notes can be found here: http://untether.tv/2014/ep-519-what-happens-when-you-can-talk-back-to-the-radio-with-xappmedia-founder-pat-higbie/