EP #508: How Directr is bringing video production to the mobile masses - with Founder Eli Schleifer
\n\nThe disruptive force that is mobile has done two things to traditional industry: It has either completely destroyed it or it has completely democratized it. Take the fact that mobile has completely eradicated camera film - and Kodak in the process - while sending lower quality point and shoot cameras into oblivion. Destruction. Democratization has happened as mobile emerged as a new normal and companies started to understand its power. It has affected broad concepts around global entrepreneurship, retail, commerce, health and entertainment. In these, mobile has augmented or created new opportunities - for some.
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\n\n\nRight in line with this democratization is the process of taking and sharing photos and, now, taking, editing and sharing high-quality, well-produced video. Once the domain of expensive people and sets, mobile is in the process of bringing this down to the average person and this episode focuses on one such company.
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\n\n\nEli Schleifer founded Directr to make it easier for all of us to make great videos. They have built it from a mobile mindset - instead of mimicking a standard desktop interface (which, incidentally, never works) - and have created a product that helps build high-quality video from a mobile device (with computing help from the cloud) easily and quickly.
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\n\n\nThis is the story of a company looking to do to video what the smartphone has done to the camera: Disrupt, destroy and augment.
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\n\n\nFull show notes can be found here: http://untether.tv/2014/ep-508-how-directr-is-bringing-video-production-to-the-mobile-masses-with-founder-eli-schleifer/