CTV Mini Series Premiere -- Jerome Underhill
Today kicks off a 4-part mini series on Unsponsored Content on the topic of Connected TV. First up, Jerome Underhill, SVP of Global Regions, explains “The Importance of Relevance,” and why it matters in a global perspective, what makes CTV so appealing, and, how marketers can achieve relevance in this arena. PLUS, you’ll get a sneak peak at the Xandr CTV Guide, launching soon…