Webinar: Establish KPIs & Measure the Value of Your Digital Shelf
What\u2019s the old adage? You can\u2019t manage what you don\u2019t measure. And defining the right KPIs to measure and optimize the business value you are driving on the digital shelf has long been a moving target. But there is now enough experience and best practices developing out there to really build a solid discipline around it. This is a podcast audio version of a webinar featuring of course Lauren Livak, Director of the Digital Shelf Institute and driving force behind the playbook, and our special guest, Whitney Young, Director of Ecommerce at Energizer to discuss the critical KPIs of the digital shelf and why it\u2019s imperative to measure your successes in your ecommerce strategy.