Broadcasts.com - "Roundtable: Snacking on DTC" (Unpacking the Digital Shelf)

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Roundtable: Snacking on DTC

Published: May 18, 2020, 11:05 a.m.

This week, Rob and Peter weigh in on the Pepsico DTC launches of Snacks.com and PantryShop.com. Genius or folly? Plus, how much did those URLs cost?!?