Building the most impactful consumer products company of the next century, with Arturo Aranda, Director of Brands, Brand Central at Thrasio
Thrasio often gets lumped into the \u201cAmazon seller aggregator\u201d category. But when you talk to them, that\u2019s just the how. Here\u2019s their mission:\u201dto be the most impactful consumer products company of the next century.\u201d A key part of achieving that mission is creating and expanding thousands of global brands at scale. The man in charge of that part of the mission is Arturo Aranda, who brings his experience leading creative at BBDO, Facebook, MRM/McCann, working with some of the biggest brands in the world. Rob and Peter dug into what it takes to do brand building at the scale and speed of a Thrasio, and what it means to the company\u2019s overall mission.