Michelle Ruber of Shift Vacation Rentals has not only built a thriving vacation rental business with her own properties, she has turned passion for her community into a way to give back\xa0and\xa0enhance guest experience. The result is a kind of first-mover status that carves a deep moat around her business and earns social capital in the eyes of neighbors & employees.\xa0
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This episode is brought you by Point Central, the leaders in smart home automation, and Breezeway, the best in class property care and automations platform.
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