EP04: Infusing Personality (and Totem Poles) into Your Vacation Rental with Teena Kulakowski
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Teena Kulakowski is a former chemist who now runs the successful Four Seasons Lodge in New Hampshire. Her experiments have taken her from newspaper advertising to chainsaw artists to building her own website. Along the way we\u2019ll find out that the \u201csecret ingredient\u201d to her vacation rental\u2019s success is a high dose of good ol\u2019 fashioned personality. You\u2019ll leave here learning the value of knowing your audience, why it\u2019s maybe time to hire that professional, and that it\u2019s ok to call your guests \u201crepeat offenders\u201d
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Show Notes
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- Teena\u2019s experience getting started in the vacation rental industry in the 1990\u2019s
- Teena\u2019s career transition from being a chemist to vacation rental entrepreneur
- How she created her vacation rental to fit her personality
- How Teena sees her business as more than a series of transactions
- Why she got a giant custom totem pole installation at her property
- Why understanding your target demographic is key for your vacation rental
- How Teena gets most of her bookings from her own website.
- How Teena uses her blog, \u201cinsider's guide\u201d, & events calendar to drive repeat business
- Why she invested in a professional copywriter & architectural photographer
- Teena\u2019s advice on how to learn more effectively
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Resources
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Rent Responsibly (Sponsor)
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Lastly\u2026.
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Learn more about the host, visit https://mattlandau.com/
Get marketing strategies for vacation rentals, visit https://www.vrmb.com/
Collaborate with other professionals in https://community.vrmb.com/