EP01: Lumpy Mail & The Importance of Doing Things that Dont Scale with Stan Horst
Stan Horst is one of the world\u2019s few vacation rental veterans. He\u2019s been hosting guests before the days of AirBnB, HomeAway, and even before the internet itself. With his unique perspective, Stan shares how his business modeled has evolved in the digital age, and how he still uses old-school marketing tactics to drive extraordinary results. We hope this episode will stir up some latent creativity, and show you that it\u2019s possible for a new dog to learn old tricks.
In this episode you\u2019ll learn...
- How Stan marketed his vacation rental before the internet
- How Stan continues to use traditional offline marketing methods to stand out in a crowded online marketplace.
- Stan\u2019s annoyance with traditional \u201cfollow up survey\u201d requests
- Stan\u2019s uniquely effective follow up email strategy to get reviews & repeat guests.
- How Stan leverages \u201cLumpy Mail\u201d and aliens to get a 1700% ROI
- Stan\u2019s strategic use of discounts to drive bookings
- Why doing things that don\u2019t scale create value
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Resources
Rent Responsibly (Sponsor)
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Lastly\u2026.
If you enjoyed this episode and would like to support us, please leave us a review and subscribe to us on iTunes (or whichever podcast platform you use). It makes a world of difference.
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Learn more about the host, visit https://mattlandau.com/
Get marketing strategies for vacation rentals, visit https://www.vrmb.com/
Collaborate with other professionals in https://community.vrmb.com/