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Passive income always sounds exciting and daunting at the same time yet scores of people get rich with real estate investment.\nGena Lofton joins Heather Wagenhals to dispel the myths of real estate investing in shares how you can get started simply.\nWho's On:\nReal estate investment genius and female superpower Gena Lofton joins Heather Wagenhals in this reprise interview during Women's Empowerment Season 35 of Unlock Your Wealth Radio. Gena is the Founder of A2A. She is an active investor in multiple asset classes. Primarily, Buying and/or Building undervalued Assets which generate tax-efficient passive income by using good debt and reducing her taxes. Most of the societal problems are a direct result of people who don't do this which is caused by Financial Illiteracy. Financial Illiteracy has become so dangerous, that it is incomprehensible why society refuses to address the problem which Alan Greenspan warns is the biggest problem which continues to be ignored. Financial illiteracy has been in her life since birth having been abandoned as a toddler and grew up in the Foster care system in South Central Los Angeles.\nBig Vision:\nShe wrote a book, entitled Escape the Madness, The 10 Steps to Get out of the Rat Race\xa0which helps the reader achieve financial freedom by learning the 10 steps she took to get her passive income to exceed her expenses.\n\nWhile building DIRECTV over the years it became apparent that there is so little content to help educate people financially, she decided to create A2A. Thus, A2A was a vision which she had planned to launch once she concluded the merger efforts transitioning DIRECTV to ATT.\n\n\nThe Flagship Financial Freedom Formula\u2122product is a successor to the book and the exact same formula which enabled Gena to buy/build over $50b in assets, such as 4k Apartment units